Online Hotel Booking Systems say WOW to Tripadvisor’s Hotel Recommendations Update

All of those hotel reviews that TripAdvisor members write about their favorite or least favorite hotel stays will now be influencing TripAdvisor’s personalized hotel recommendations for users. After running an extensive beta, TripAdvisor officially launched its “Just for You” feature, which uses TripAdvisor members’ reviews of hotels, past TripAdvisor searches for hotels and destinations, and tagged preferences to serve up personalized hotel recommendations for users. This is one of the ways to help present the real experience that travelers has in particular hotels. Implementation of this process helps in improving the customer satisfaction rate along with helping the customer to develop trust in the hotels that TripAdvisors have partnered with.

Online Hotel Booking System

Hotel Booking System Development

Personalized hotel recommendations aren’t entirely new in the travel industry as some online travel agencies use Big Data to alter displays, but TripAdvisor appears to be carrying out personalized recommendations in a more comprehensive way than has been the norm.

When users search for hotels in a specific destination on TripAdvisor, they will now view a variety of tags — price, hotel class, style, hotel brand, location and amenities — to select their preferences.

There are sub-categories, too, so within “style,” for example, users can select trendy, quiet, mid-range, business, charming, classic, family-friendly, best value, luxury and others.

TripAdvisor uses these tagged preferences, as well as search history and reviews the user has written to offer personalized hotel recommendations. The more the traveler uses TripAdvisor, the further the “Just for You” feature will refine the recommendations, TripAdvisor states.

TripAdvisor saw increased engagement from users when it conducted a beta for “Just for You.”

“We saw users engaging with ‘Just for You’ recommendations at a higher rate than the control Popularity Index rank order, amongst other key metrics we track around engagement,” says Kevin Carter, a TripAdvisor spokesperson. “This is an indicator that the personalized recommendations are helpful and relevant to the user.”

These new personalized hotel recommendations through the “Just for You” feature are now available on all TripAdvisor-branded websites around the world, and its mobile website on tablet. TripAdvisor states it plans to add the feature to other platforms in the future.

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