In 2015, Online Hotel Reservation Systems targets massive growth in United Kingdom, UAE and Saudi Arabia

2015 is around the corner and online hotel reservation systems (associated companies) are working war front to capitalize on year end booking and a very prospective 2015. PwC said on 10th Nov that hotel occupancy rates are expected to hit a 30-year high next year, with all indicators stronger than they have been in a decade. One of the elements that the companies in Middle East want to focus on is associated with the development of a strong online hotel reservation system. With the rise in the number of travelers al over the globe, the demand for superior and better hotel accommodation has also increased. This is the main reason behind the travel technology companies wanting to enhance hotel reservation system.

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PwC said that group bookings and continued growth in walk-up bookings is driving its 2015 projections. The firm projects a 64.9 industry-wide occupancy rate, up from a projected ending for 2014 at 64.2 percent. Demand overall is expected to raise 4.2 percent for 2014, compared with a supply growth of just 0.9 percent.

Supply growth is expected to grow to 1.4 percent in 2015. Growth was up 40 percent in the third quarter year-over-year, according to PwC.

The firm said that lower-priced hotel chains should see the biggest benefit as high-end chains get a bit more aggressive in raising prices next year.

Revenue per available room (RevPAR) is expected to increase 8.2 percent this year, the highest jump since 2005. RevPAR is expected to jump 7.4 percent in 2015.

Consumers are not the winners here, as average daily rate for hotel rooms is expected to jump 6.2 percent next year – the highest jump since a 7.5 percent increase in 2006.

Occupancy rates have been on a steady rise since bottoming out in 2009 at 54.6 percent. This is also expected to be the sixth straight year of daily rate and RevPAR increases, since a 8.6 ADR drop and 16.6 percent RevPAR drop in 2009.

2015 is going to be equally exciting for global hotel consolidators as they are expected to book the highest room nights ever.

How has facebook and twitter has helped travel reservation systems and web portals to grow?

In online travel booking domain or OTA web application portals, one of the eminent changes that we have seen is the impact of social media and the impact that they have on transforming the whole idea of sales of travel deals online. The present time advertisement provides more emphasis on customer engagement and building the very important element of “TRUST” among the customer. Building trust among the customer has been never being such an eminent part of advertisement as it is now. Success of online travel software totally depends on that.

RF – Tra Pulse

PROVAB TECHNOSOFT (http://www.provab.com) is an award winning online hotel reservation development company, delivering best in class Hotel CRS, Hotel Extranet and Online Hotel Booking Systems to global clients.