New generation travelers expect personalized service from online travel agents Capetown, Johannesburg, South Africa
Source: http://www.hotelreservationssystem.com/online-travel-agency.html
The last few years have been tremendous for the travel sector. There has been a rise in the number of online travel agents (Online Travel Agents). These travel agencies were equipped with the features that were essential for the travelers across the world and the trend of OTAs is something that will persist in the future and with only grow with each passing day.
Many of the market leaders in the travel sector and the online travel agencies (OTAs) have similar travel services, which are similar in terms of look and feel. While travel agencies are striving to edge the competitive advantage, what can be the turning point for you business is customization of travel portal and proficiency in providing customized solution to your customers.
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Online Travel Agents
At present all search result leads to a homogenous result asking about where to go, for the length of duration that you would want to go there and the number of peoples travelling during the duration. With the fact that travelers are looking for personalized solution providing the right travel software or travel apps are less. Finding the right travel technology partner is also a key to convert your idea into web and mobile based applications.
About PROVAB TECHNOSOFT – Travel Software Development Company
PROVAB TECHNOSOFT is a leading travel agency software development company helping travel startups and entrepreneurs to integrate with different travel suppliers and API providers. PROVAB can successfully integrate hotel suppliers, bus suppliers, car suppliers, flight suppliers, transfers suppliers to your online reservation system or CRS system. Integrating various suppliers will give your customers access to all kind of travel services in one go from one single point web booking engine. The B2B model allows even travel agents (subagents) to book from a privileged account and get the commissions on every bookings. Further the booking engine can be worked for various business model like B2C, B2B2B etc. and a strong backend CMS system to manage all the API or XML content coming from different API of travel suppliers.
Data and the correct usage of the data would act as the best opportunity for OTAs for capturing more customers, yet a majority of the travel agencies stick to enquiring about the basic questions and the users browsing and shopping history plays a major role in coming up with the offer. This strategy implemented by majority of the travel agencies across the world helps in getting nitty-gritty details in regards to the potential holiday with friends, family, children or a romantic break or a raucous stage weekend.
Most of the travel agencies at present lack this strategy of getting the minute details about their customer and providing the customers with personalized solution. Despite the rise in the number of travel apps and travel agencies, there is something that is lacking in reaching out to the maximum number of customers.
Along with short weekend trips travel agencies are implementing unique knowledge for creating personalized holiday experience. Customization has come up as an important element that should be a part of every travel agency and how this should be achieved depends on the travel agencies and their strategy of targeting their customers.
One of the most used methods is using the expertise of the travel agency for contributing to the authenticity of the experience. Providing the client with an authentic and unique experience would help in attaining high level of customer experience along with attracting and retaining more customers. Some of the other ways includes organizing VIP access to an event or to a restaurant that will make your client feel special. Arranging an entry for a musical event that your client is passionate about is another way of providing a personalized tough. Understanding you customer and what that would like and prefer would be the key for a solution that is customized and personalized.
The growing trend of the travel sector rightly calls for the travel agencies for a customized solution that can win the heart of your client band take the OTA towards the path of growth.
Which are the top hotel APIs suppliers and consolidators in hospitality domain?
Globally, there are many top hotel suppliers. Expedia, GTA, Hotelbeds, Hotelspro to name a few. At local level, even some of the top DMCs also consolidate very good hotel inventory. One should select a hotel consolidator based on the target geography.
Regarding Author:
Author is a travel technology expert and has been involved in several online reservation system development projects.
