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Travel Meta Search Engine: A real marketing tool


Source: http://www.hotelreservationssystem.com/online-travel-agency.html

Travel Meta Search Engine are complex systems aimed at displaying travel services (flights, hotels, cars) and their offers from multiple online reservation system and OTAs. Customers can actually compare price of a particular services in real time and in a single web window. The instant and real time information about the price and availability especially for flights and hotels allows one to search and book flight tickets and hotel deals right mostly by redirecting the traveler directly to the suppliers website. In short Multiple OTAs can be compared in one go.

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Hotel Reservation System Online Booking System Travel Meta Search Engine: A real marketing tool

Travel App Development Company

How Meta Search Engine works?

There is a query processor that sends requests and aggregates the results of specific search engines through the wrappers. The wrapper then bridges the meta-search engine API to specific search engines. Each wrapper works with a specific search engine which exposes the external search engine capabilities to the meta-search engine, accepts and responds to search requests. In turn the external search engine responds to the query and get exposed to the meta-search engine through the wrappers.

Meta search en.svg  Travel Meta Search Engine: A real marketing tool

Travel Meta Search Engine Development

Meta search engine can be looked as a marketing opportunity to showcase your product’s USP. Developing such system is equally difficult as connecting a CRS system to the GDS system. The system even shows flexibility for various suppliers to manage, analyze and optimize the campaign. Today’s meta-search engines are quick and dependable travel technology solutions that allow price assessment and provide instant information on availability of rooms, flights etc.

From an advertiser’s point of view, travel suppliers see metasearch as a more cost-effective and efficient way to drive potential bookers directly to their own websites, and they’re developing strategies to leverage this evolving channel.

About PROVAB TECHNOSOFT – Travel Technology Company

Bringing hotel rates, flight deals etc. from multiple travel websites, OTAs, GDS and other online reservation systems is a real difficult task where a professional travel technology company who has a strong background of integrating single and multiple GDS system and API / XML plus having live certifications are the best option to develop meta search engine .

PROVAB TECHNOSOFT is an award winning travel portal development and mobility solutions company, delivering B2B / B2C travel software, travel CRM, accounting software, car rental software and mobility solutions to global travel & hospitality companies. We work with over forty top travel aggregators, global distribution systems, channel managers and DMCs. With clear focus on technology‚ agile methodology and innovation, we ensure quality deliverables and speedy turnaround to develop and deliver scalable travel portals and booking engines.

Third-Party API Provider for developing Meta Search Engine

Kayak, Priceline, Expedia, TripAdvisor, Trivago provide their API to travel entrepreneurs and startups to start their own travel search engine for flights, hotels, cars, transfers etc. Integrating these API will provide you best search results from large OTAs. One can increase the customer base and pull out large revenue if he concentrates more or social media and other marketing strategies. You can take commissions from the suppliers on per click basis or take commissions only on bookings. Meta search engine can be built around your own central reservation system where the search query can even pull the data from your own inventory.

Why travel portals and online booking software are going for merchant accounts and mcommerce way?

A merchant account is a specific bank account intended to hold funds, received from credit and debit card sales through online payment interfaces on B2C travel software and Travel POS. If you’ve ever used your card and actually wondered where the funds just disappeared to, they went into a merchant account. When a customer pays for booking travel products using credit or debit card, money from his account is immediately transferred to the travel agent’s merchant account. From there, money will be transferred out to a normal business bank account through a standard protocol.

Regarding Author:

Author is a travel technology expert and has been involved in several online reservation system development projects.


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