Why OTA should develop Travel Mobile App for Online Travel Agency

Source: http://www.hotelreservationssystem.com/travel-apps.html

With the travel industry getting more and more competitive, the need for converting your Online Travel Agency to a mobile app is on the rise. The innovative mobile apps meant for the leisure and tourism industry is already a hit. This has made the travel companies involved in the process of effective communication with the customers, delivering live update and creating brand awareness by selling more tour and excursion packages, are face with the need to convert their online travel agency into a mobile travel app.

To get a quote for the right travel app, contact us right now through

http://www.hotelreservationssystem.com/get_quote.html

Travel Mobile App

Online Travel Agency

An online travel agency software is a web based online reservation system used for the purpose of booking travel related services. These travel related services include online Airline reservation, online Hotel reservation, online rail reservation, online Car-rental reservation and many other aspects associated with the travel agency operation. OTA or online travel agency is a term designated for the travel agencies which operates through the implementation of online process.

The last five years were witness to the huge surge that the mobile apps have experienced. It is very common to find an Android or iOS device in the hands of every other person. Browsing information and accomplishing the required transaction with the help of the Smart Phones have become very common. This is a reason that possessing a mobile app for your travel agency business is a way to reach out to more number of customers and generate more revenue. As per some of the experts in the travel industry, mobile app is seen as an advertisement and business growth strategy.

The growing demand and growth of Smartphone and mobile apps have forced majority of the Travel agencies to collaborate with the mobile app development companies for the purpose of designing and developing a tool that is innovative and take their travel business to the next level. This tool is known as the mobile app for the travel agency. The online travel software which will be accommodated in the mobile app will comprise of features like flight booking, hotel booking, transfers, sightseeing, car booking, booking sightseeing packages and holiday packages. Implementation of the ticketing system will power real-time booking of the travel deals and the mobile app for the travel agency will implement the same web service that are used by the travel software and will help in bringing the desired information for the end users.

Why you should go for Mobile App?

The popularity and the growth of the mobile app should not be the reason for you choosing to convert your online travel agency (OTA) to mobile app. As per the researchers in the field of travel agency software and the travel experts, there are more reason for opting for mobile app for your business.

User Engagement

• The first and the foremost reason is the fact that the mobile app users are more engaged when compared to the web users. According to a survey conducted to judge the popularity of mobile app in comparison to web services, it was found that the mobile app users come back to the app and transact many more times in a month in comparison to the users using mobile websites and desktops.

Easy accessibility and fast native applications

• The second reason is the flexibility and simplicity related to the use of mobile apps. This is mainly due to two reasons. The first is presence of an App shortcut present on the home screen of the Smart Phone and the second is the presence of a innovative process called push-notification.

Global Presence across all platforms

• Presence of a mobile app for your travel business helps in fast growth of the travel agency along with focusing on the resource. As a part of the travel agency business, you as an organization has to move with a fast pace and exceed from your competitors present in the local and the global market. Having a mobile app comes with the benefits of not wasting resource and money and you can even opt for cross-platform mobile app. Cross-platform mobile app would help in reaching our to more number of customers and it would be compatible with most number of operating system like Android, iOS, Blackberry, Windows,etc.

App-Indexing

• With techniques like App-indexing and deep-linking you should be rest assure that search on mobile has been taken care of. The Google app indexing search ensures showing-up of the Google search result when you have a mobile app installed for the operating system you are using, even though there is absence of mobile website.

After going through the benefits that mobile app would bring for your travel agency business, I am very sure that you have made up your mind to switch to Mobile app from online travel agency.

Hotels and excursions are the top grosser for holiday companies and tour operators

With a survey done recently on travel software companies in USA, India, Europe and Asia, hotel booking software with GDS connectivity, is the fastest growing category. Top hotel APIs like Amadeus, GTA, expedia, hotelbeds and DOTW are giving access to top hotel inventory in niche geographies. Hotel aggregators are setting up top hotel booking software to sell unsold inventories of hotels at the last minutes.  

Regarding Author:

Author is a travel technology expert and has been involved in several online reservation system development projects.